wire.com

Brand Elements

The Wire color palette consists of a neutral gray and seven vivid colors. The colors have been chosen based on the accent colors from the Wire apps and you can combine them freely with one another. A good rule of thumb is to focus on a single color and complement it with black or white as you see fit.

Gray #bac8d1 186 · 200 · 209 16 · 11 · 11 · 27 Cool Gray 6
Blue #2391d3 35 · 145 · 211 85 · 21 · 0 · 0 2925
Green #00c800 0 · 200 · 0 30 · 22 · 17 · 57 7488
Yellow #febf02 254 · 191 · 2 0 · 14 · 100 · 0 116
Red #fb0807 251 · 8 · 7 0 · 95 · 100 · 0 485
Orange #ff8900 255 · 137 · 0 0 · 46 · 78 · 0 1495
Pink #fe5ebd 254 · 94 · 189 3 · 70 · 0 · 0 224
Purple #9c00fe 156 · 0 · 254 58 · 76 · 0 · 0 2587

Sometimes the colors need an exception. It’s fine to derive variations of Wire colors by using simple math to lighten or darken them gradually. There’s no specific formula, but remember — the simpler the logic, the easier the result.

–72
–48
–24
Orange
+24
+48
+72